Brand-first marketing for ambitious lifestyle and retail brands
FABO helps ambitious lifestyle and retail brands scale profitably by connecting brand, marketing and finance, then turning that strategy into execution across paid social, paid search, email and retention, influencer marketing, creative and e-commerce consulting.
Their clients are established mid-market brands expanding across the Nordics and Europe. Unlike channel-siloed agencies, FABO works as a senior-led extension of the in-house team, aligning budgets with contribution margin, customer acquisition, retention and long-term brand demand.
FABO
A campaign can only be as specific as the feed it bids on, which means the ceiling on channel performance is set before the first budget is spent.
- Paid search and Shopping that turn a cleaner, enriched feed into visibility and margin
- Paid social and creative strategy that activate product content across the full journey
- Email and retention programmes built on richer product information and sharper segmentation
- E-commerce strategy linking channel execution to contribution margin, budgets and growth targets
- Cross-market experience adapting content, campaigns and priorities across the Nordics and Europe
- The feed underneath paid search and Shopping: complete attributes, correct types, validated against unique identifiers
- Product copy and on-brand imagery generated from a single source shot, ready for creative to build on
- Attributes and categories consistent enough to segment and personalise on, product by product
- A catalogue you can plan against: what is enriched, what is missing, across the whole assortment
- Copy and attributes localised per market, so a new country starts from finished product content
What the pairing gives you
From backlog to live campaign faster.
Cernel accelerates product onboarding, enrichment and localisation; FABO builds launch plans, media allocation and creative activation on that foundation, shortening the path from raw supplier data to revenue-generating campaigns.
More discoverable products.
Cernel produces richer, channel-ready attributes and feeds; FABO turns them into stronger Shopping, search and paid-social execution, improving the conditions for efficient acquisition instead of optimising around incomplete data.
Expand without multiplying complexity.
Cernel keeps product content consistent across languages, markets and channels, while FABO aligns budgets, retention, creative and measurement, giving commercial teams a more controlled route from local success to worldwide growth.
Let's find out if this fits
Thirty minutes on your clients, your stack and where product data slows you down. No deck.
Book a partner intro
