Depth on one layer. Partners for everything else.
Product data is what we do, and it is all we do. That depth only works if you resist doing everything else.
So we are building the rest of the ring with partners: PIM, ERP, feed tools, marketplaces, commerce platforms, and the agencies who put it all into production.
Every layer owned by someone who goes as deep in it as we go in ours. For the brand, fewer compromises and fewer moving parts. For a partner, the layer beside yours holds and the work lands.
Product data connects the whole stack
Nobody in this chain wins alone.
A PIM governs the record, we enrich it, a feed tool distributes it, a marketplace validates it, and an agency turns it into performance.
Five companies, one product record passing between them.
Which means each of us hands the next one their raw material.
The PIM decides what a product record is allowed to be. We make it complete. The feed tool knows what every channel demands of it. The marketplace knows what sells on its own surface.
The agency knows what the client is actually trying to grow.
Five kinds of depth, compounding on one record.
So we put our effort where our depth is. We make the record complete before it reaches anyone downstream, and hand it over shaped the way each partner's platform expects it, because that is what lets them do the part they are better at than us.
The brand at the end of the chain is not buying a stack. It wants a product page that converts and a feed that gets accepted. That only happens if every layer holds, which is why we spend our time making the ones next to ours easier to build on.
Which one are you?
Both tracks run on the same logic: your clients already have a product data problem, and fixing it makes everything else you sell them work better.
Technology & integration partners
PIM, ERP, DAM, feed tools, marketplaces and commerce platforms. Build the integration once and your users get enriched, validated, channel-ready product data inside your own interface. Your platform performs on complete data instead of whatever the customer happened to arrive with.
- Start where you are. A file exchange on day one, a deeper integration when it earns one. No engineering commitment needed to find out whether this works.
- We build to your spec. Your taxonomy, your required fields, your format, so the data arrives shaped the way your platform already expects it.
- We go to market with you. Joint announcements, webinars and launch support, plus a named partner manager on live deals.
Consulting partners
Ecommerce agencies, Shopify partners and commerce consultancies. Deliver product onboarding in a fraction of the hours, add a recurring data service on top of the retainer, and stop losing launch dates to catalogue cleanup.
- Enablement from day one. Sandbox, certification and training, so your delivery team is productive on the first project rather than the third.
- Proof on your prospect's own catalogue. Send us a sample and we return it enriched, so you pitch with their products instead of our demo.
- We go to market with you. A named partner manager who joins your customer calls, plus joint webinars, events and campaigns to your shared audience.
From first call to first joint customer
The programme is young, so we keep the process light. Four steps, and you talk to the people building it.
Intro call
Thirty minutes on your clients, your stack and where product data slows you down. No deck.
Fit review
We name the shape: source connector, destination sync, API in the loop, or a services-led agency motion. You leave knowing exactly what you would build or sell.
Joint pilot
One real catalogue, yours or a client's. You see the output and price your offer on real numbers instead of assumptions.
Go to market
Commercial terms, enablement for your sales and delivery teams, and a shared pipeline. You sell, we support the technical work.
Let's find out if this fits
We've signed our first partners and we're building the programme with them, so there's still room to shape how it works. Book the intro call and let's see where we overlap.
