News and Insights

Cernel is launching a new brand to reflect its full vision as an AI-driven product data automation platform, helping ecommerce teams turn raw supplier data into enriched, sales-ready content.

Agentic commerce is the future of ecommerce, where AI autonomously manages product data, content, and channels. It turns raw data into ready-to-sell, consistent, and scalable product experiences, freeing teams from manual work.

Cernel is attending Ecommerce Berlin Expo 2026. The event is a key opportunity to connect with ecommerce leaders, demonstrate automation solutions, and explore growth partnerships. See you there.

Google’s Universal Commerce Protocol (UCP) is redefining ecommerce by enabling AI agents to discover, compare, and purchase products autonomously. For merchants, it highlights the need for structured, high-quality product data to stay visible and competitive in AI-driven commerce.