Turn messy data into a clean, structured foundation automatically
Every ecommerce catalog starts as fragmented, inconsistent raw data—spreadsheets with missing fields, messy naming conventions, conflicting formats, and files from multiple sources. Cernel fixes that first.
With messy, inconsistent data cleaned, normalized, and unified automatically, teams can launch products online in minutes instead of hours or days.
Business Impact: products start generating revenue sooner, reducing backlog and missed sales opportunities.
Structured, verified product data enables downstream processes — like automatic attribute enrichment, AI-generated descriptions, translations, and image generation — to work accurately and at scale.
Business impact: automation actually saves time and increases quality, instead of creating more manual review work.
A unified data foundation ensures that your products are correctly formatted for every channel — Google Shopping, Amazon, Shopify, marketplaces, and even AI-powered search.
Business impact: better product discoverability, higher conversion, and a consistent brand experience across markets.
How Cernel fixes your product data bottlenecks
Data Standardization
Your product data arrives in dozens of formats— different naming conventions, missing fields, inconsistent structures.
Before you can enrich anything, you need a clean foundation.
Cernel normalizes your catalogue automatically, mapping attributes to your target channels and filling structural gaps.
How it's done:
- Automatic attribute mapping
- Multi-source data merging
- Channel-specific formatting
- Validation and error flagging
Product Data Enrichment
Your supplier sent a product name and a SKU. You need 15 attributes to sell it properly.
Cernel extracts what's there, enriches from external sources, and fills the gaps - validated against unique identifiers, so nothing is made up.
Every attribute traces back to its source.
Your team reviews edge cases, not everything. Configure once for your product categories.
Cernel learns your attribute structure, your quality standards, and your exceptions. New products get enriched automatically.
Hover over an attribute to see how the agent reasons, as it finds out what best describes the item.
Want to try Cernel?
Join our growing community of brands and retailers who have chosen Cernel to resolve their product onboarding nightmare.
