Flexible PIM that centralises, enriches and scales product information
Struct is a Product Information Management (PIM) platform built to help businesses take control of complex product data and deliver high-quality product information across channels. Teams can centralise, structure, enrich and manage product information in one flexible platform, creating a reliable source of truth across the organisation, with built-in AI to accelerate the time-consuming parts of the work.
It is built for manufacturers, distributors and retailers with complex portfolios and growing data requirements, where flexible data modelling and AI-assisted workflows adapt to different product structures, markets and ways of working. Based in Denmark, Struct serves customers internationally.
Struct
Struct governs the product information a business owns; Cernel produces the attributes, copy and imagery that fill it, so the catalogue is complete before the PIM distributes it.
- Flexible data modelling, structured around each customer's own products and categories
- One centralised source of truth for product data across teams, markets and channels
- Enrichment workflows that raise completeness, consistency and quality before anything is distributed
- Room to grow into more assortments, attributes, languages and market requirements
- An integration-friendly platform that connects product information to the wider commerce stack
- Supplier files, ERP exports and feeds merged into one consistent structure
- Missing attributes resolved per category and filled from external sources
- Validation against unique identifiers, so nothing gets invented
- Product copy written in brand voice and localised per market
- On-brand imagery generated from a single source shot
What the pairing gives you
One reliable foundation for product data
Centralise and structure product information in Struct before distributing it through Cernel, helping teams maintain consistent, accurate and enriched product data across relevant channels.
Faster product data distribution
A more efficient flow from product data management to external channels, reducing manual work and getting complete product information where it needs to go faster.
Scale without adding complexity
Flexible PIM capabilities combined with efficient product data distribution, making it easier to manage growing assortments, markets and channel requirements as the business expands.
Let's find out if this fits
Thirty minutes on your clients, your stack and where product data slows you down. No deck.
Book a partner intro
