Partner profile

Europe's leading fashion and lifestyle integrator

Technology & integration
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Owned by
Zalando
Owned since
2016
Reporting
TB.360
The partner

Tradebyte is Europe's leading fashion and lifestyle integrator, built for seasonal dynamics, high-volume drops and complex marketplace taxonomies. It combines AI-powered automation with 15+ years of fashion-native intelligence to turn channel connections into predictable GMV growth.

Once brands go live, they can expand across 90+ marketplaces in 35+ countries, managing assortment, content and performance on one platform, backed by dedicated support. Bulk product editing, AI-powered value mapping and unified analytics with competitor benchmarking keep teams fast and in control. Used by 1,000+ fashion and lifestyle brands, from SNOCKS and Puma to Marc O'Polo.

1000+
Fashion and lifestyle brands in the network
99.99%
Platform uptime, built for peak season
15+
Years of fashion-native integration expertise and data
The synergy
Cernel and

Tradebyte

Tradebyte can map any field your catalogue contains, which means the value of the integration is set before it starts: by what the catalogue holds when it arrives.

Handled by Tradebyte
  • Catalogues adapted to marketplace specs, sizes, categories and compliance rules, with no manual rework per channel
  • AI-powered Smart Mapping that classifies and maps product attributes, trained on fashion data only
  • One unified dashboard for GMV, return rate and category performance across every connected channel
  • Continuous channel monitoring, with instant alerts on GMV anomalies, sales surges and stock issues
  • Dedicated Success Managers steering brands from onboarding through peak season
Handled by Cernel
  • Supplier files, ERP exports and feeds merged into one structure
  • Missing attributes resolved per category: fit, material, colour, pattern, season
  • Validation against unique identifiers, so nothing gets invented
  • Product copy written in brand voice and localised per market
  • On-brand imagery generated from a single source shot
The upside

What the pairing gives you

01

Live and selling, fast.

Cernel cleans and enriches your product data; Tradebyte gets it onto 90+ marketplaces. As preferred integrator for Zalando and ABOUT YOU, go-lives are faster and troubleshooting is quicker.

02

More than an integrator.

From PURELEI, who launched seven new marketplaces in seven months, to Boggi Milano, who doubled their online GMV. You don't choose an integrator. You choose a steering partner.

03

Precision AI built for fashion e-commerce.

Powered by over 15 years of industry-specific data, Tradebyte delivers targeted market insights and performance intelligence tailored to optimise your brand's growth across digital channels.

We're excited to work alongside Tradebyte. Their network gets products in front of the right marketplaces, and we make sure the product data behind it is as strong as it can be: accurate, complete, and ready to convert. Better data means Tradebyte's customers get more out of every marketplace they're already selling on.
Quote author
Magnus Bruun
Co-Founder, Cernel
Partner with Cernel

Let's find out if this fits

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