Master data
Instead of
Keying in supplier sheets by hand.
With Cernel
Each sheet is matched to your fields. Missing facts are found, with sources.
Product data is a company-wide problem. Cernel collects it, enriches it, optimizes it and distributes it.
Launch faster. React to trends in seconds. Be visible anywhere.
Master data
Today
Every supplier sends a different spreadsheet.
- Nine people, nine ways of writing the same value.
- Gaps go back to product managers, and wait.
With Cernel
Cernel maps each supplier's layout to your attributes and value lists, and hands your PIM clean records.
E-commerce
Today
New stock waits weeks to go live.
- Filters miss products when fit or occasion is empty.
- Suppliers and the PIM send the bare minimum.
With Cernel
Cernel fills every attribute your filters and search use the moment a product arrives.
Marketing
Today
Products don't show up for what shoppers search.
- Feeds get rejected for one missing field.
- Copy starts from zero, product by product.
With Cernel
Cernel fills what shoppers search for and writes copy in your voice, in every market.
Marketplaces
Today
Each marketplace wants its own version of the product.
- You find out it's wrong when the listing bounces.
- Each new channel multiplies the work.
With Cernel
Cernel writes one version per marketplace from the same facts, and hands it over as a file, a feed or through the API.
Trusted by e‑commerce teams
Mikkel, Head of Ecommerce, Firtal
“We added a thousand extra hands without adding headcount.”
Firtal, a Scandinavian retailer, explains how structured product data is becoming make-or-break for online retailers, and how Cernel helped them.
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Why products wait
The whole company feels it. In stock, not online.
Purchasing sends a spreadsheet: a name, a GTIN, a blurry image. Before the product can sell, someone has to turn that into a full product page, by hand, for every market. Meanwhile the emails keep coming.
Paid for, not on sale
Stock sits in the warehouse while someone writes the data. Every day offline is a day not selling, and late-season stock ends up discounted.
In stock, but nobody finds it
A product without its attributes drops out of filters, feeds and AI answers, even when it is on the shelf.
Every team fixes its own copy
Buying, e-commerce, marketing and marketplaces each patch the same product in their own tool, and nobody can say which value is right.
Why teams switch to Cernel
If one of these sounds like your week, Cernel is built for you.
What teams tried before Cernel, and what changed when they moved.
Cernel for master data teams
E-commerce
Instead of
Stock paid for, not on sale yet.
With Cernel
A new supplier range goes live in days.
Marketing
Instead of
Building it ourselves with ChatGPT.
With Cernel
The checks around the AI, and the way back into your shop.
Marketplaces
Instead of
Listings sent back for a wrong value.
With Cernel
Every value is picked from the marketplace's allowed values.
Three customer stories
All customer storiesFirtal Group
Firtal Group added a thousand extra hands without adding headcount
- products enriched
- +25K
- organic traffic to product pages
- +20%
- faster time to market
- +80%
Molly & My
Molly & My builds every market on one foundation
- products enriched across 8 markets
- 20,000
- faster time to market
- 4x
- organic traffic to product pages
- +29.3%
Tiffany Lighting Direct
Tiffany Lighting Direct gets a new supplier range live in days, not months
- to get a new supplier range live
- Days
- products from 20+ brands
- 13,000+
- extra hires needed
- 0
What Cernel does
Everything a new product needs, in nine steps. From the supplier's spreadsheet to your webshop.
Click a step to see it, or let it play by itself.
nordknit_AW26.csv
Drop a supplier file
About Cernel
Built by people who have done the work, and people who build the best software.
Engineers, mathematicians and competitive programmers, working next to SEO experts, e-commerce specialists and master data people who have onboarded products by hand themselves.
People at Cernel have worked at
- Values enriched for customers, and counting
- 50,000,000
- People at Cernel
- 40+
- Seed round, led by Seed Capital
- €4M
- Founded in Aarhus
- 2023