New Brand and Website for Cernel

Why Cernel Is Launching a New Brand to Transform Ecommerce Product Data

Cernel has always been at the forefront of product data automation for ecommerce teams. Our mission is simple: remove the bottlenecks caused by messy, incomplete, and inconsistent product data so businesses can bring their products online faster, more accurately, and at scale. Today, we’re excited to announce the launch of a new brand — a move that reflects our growth, ambition, and commitment to helping ecommerce businesses thrive in an increasingly digital-first world.

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The Problem: Product Data Holds Ecommerce Back

Every ecommerce business knows the struggle. Suppliers send spreadsheets with partial information — sometimes just a product name, a GTIN, and a low-quality image. Marketing teams are then tasked with transforming that raw data into compelling product pages, complete with descriptions, attributes, categories, meta titles, translations, and images. This manual process takes hours per product, slows time-to-market, and creates backlogs of products that never make it online. The result is lost revenue, stalled growth, and teams stuck in repetitive data work instead of strategic initiatives.

This is exactly the challenge Cernel solves. By building a robust product data foundation, we enable businesses to automate enrichment, translations, AI-generated content, and even product images — all while maintaining consistency and brand voice across multiple markets and channels.

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Why a New Brand

As Cernel has evolved, so has the way ecommerce teams think about product data. Businesses are no longer just looking for a tool — they want an intelligent, scalable system that turns raw data into actionable insights and ready-to-sell content. Launching a new brand allows us to:

1. Reflect our full capabilities: Our previous branding focused on product onboarding. The new brand captures the broader vision: end-to-end product data automation, AI content generation, and multi-channel optimization.
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2. Speak directly to mid-market and enterprise customers: Ecommerce businesses from 500 SKUs to 100,000 SKUs can now instantly understand the value we deliver — faster product launches, better search visibility, and reduced manual work.
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3. Position for the future of ecommerce: With AI-driven search and global marketplaces becoming the norm, structured and enriched product data is no longer optional. Our brand signals that Cernel is the intelligence layer for modern ecommerce, not just another tool.
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What This Means for Customers

For our customers, the new brand isn’t just a new logo or website. It represents faster time-to-market, fewer errors, and scalable growth. Products go live in minutes instead of hours, data flows seamlessly across channels, and AI-generated content and imagery are ready to engage shoppers in multiple languages and markets.

By unifying, enriching, and activating product data, Cernel ensures that ecommerce teams spend less time on repetitive work and more time on growth, marketing strategy, and customer experience.
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Looking Ahead

Launching a new brand is more than a visual refresh — it’s a commitment to the future of ecommerce product data. As online shopping becomes more complex and AI-driven, Cernel is positioned to help businesses turn data into revenue-generating content, streamline operations, and stay ahead of the competition.

We’re excited for the journey ahead and invite ecommerce teams to explore the new Cernel, the all-in-one product data automation platform built for speed, accuracy, and scale.
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