Cernel walked the floor at Webwinkel Vakdagen in Utrecht, the large Dutch trade fair for online retail.
Webwinkel Vakdagen is the Dutch trade fair for online retail, held over two days at Jaarbeurs in Utrecht. In 2026 it ran on 25 and 26 March.
Cernel visited to learn how Benelux retailers work with product data. PIM is a mature category there, so the useful conversations started from what happens beyond the PIM: who writes, enriches and translates the content that goes into it.
