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Cernel Partner Programme

Depth on one layer. Partners for everything else.

Product data is all we do, and that depth only works if we resist everything else. So for everything around it, we work with partners: PIM, ERP, feed tools, marketplaces, commerce platforms and the agencies who put it all into production.

Book a partner introMeet our partners

Our partners

  • Tradebyte
  • FABO
  • Struct

Who we work with

Our partners, and where each of us is deepest.

Every layer owned by someone who goes as deep in it as we go in ours. For the brand, fewer compromises and fewer moving parts. For a partner, the layer beside yours holds and the work lands.

Partner ecosystem

Product data connects the whole stack.

Nobody in this chain wins alone.

A PIM governs the record, we enrich it, a feed tool distributes it, a marketplace validates it, and an agency turns it into performance.

Five companies pass one product record along, and each hands the next its raw material.

Peter KarstensenPeter KarstensenHead of Partnerships

  1. PIMgoverns the record

    The PIM decides what a product record is allowed to be.

  2. Cernelenriches it

    We make it complete.

  3. Feed tooldistributes it

    The feed tool knows what every channel demands of it.

  4. Marketplacevalidates it

    The marketplace knows what sells on its own surface.

  5. Agencyturns it into performance

    The agency knows what the client is actually trying to grow.

Five kinds of depth, compounding on one record.

So we put our effort where our depth is. We make the record complete before it reaches anyone downstream, and hand it over shaped the way each partner's platform expects it, because that is what lets them do the part they are better at than us.

The brand at the end of the chain is not buying a stack. It wants a product page that converts and a feed that gets accepted. That only happens if every layer holds, which is why we spend our time making the ones next to ours easier to build on.

Two ways to partner

Which one are you?

Both tracks run on the same logic: your clients already have a product data problem, and fixing it makes everything else you sell them work better.

01

Technology & integration partners

PIM, ERP, DAM, feed tools, marketplaces and commerce platforms.

Build the integration once and your users get enriched, validated, channel-ready product data inside your own interface. Your platform performs on complete data instead of whatever the customer happened to arrive with.

  • Start where you are. A file exchange on day one, a deeper integration when it earns one. No engineering commitment needed to find out whether this works.
  • We build to your spec. Your taxonomy, your required fields, your format, so the data arrives shaped the way your platform already expects it.
  • We go to market with you. Joint announcements, webinars and launch support, plus a named partner manager on live deals.
Book a partner introWe work out what the integration looks like on the first call.
02

Consulting partners

Ecommerce agencies, Shopify partners and commerce consultancies.

Deliver product onboarding in a fraction of the hours, add a recurring data service on top of the retainer, and stop losing launch dates to catalogue cleanup.

  • Enablement from day one. Sandbox, certification and training, so your delivery team is productive on the first project rather than the third.
  • Proof on your prospect's own catalogue. Send us a sample and we return it enriched, so you pitch with their products instead of our demo.
  • We go to market with you. A named partner manager who joins your customer calls, plus joint webinars, events and campaigns to your shared audience.
Book a partner introBring one client catalogue and we'll show you the output.

How it works

From first call to first joint customer.

The programme is young, so we keep the process light. Four steps, and you talk to the people building it.

  1. 01

    Intro call

    Thirty minutes on your clients, your stack and where product data slows you down. No deck.

  2. 02

    Fit review

    We agree what you would build or sell: a file exchange, a sync with your platform, the API, or a service your agency delivers. You leave knowing exactly what comes next.

  3. 03

    Joint pilot

    One real catalogue, yours or a client's. You see the output and price your offer on real numbers instead of assumptions.

  4. 04

    Go to market

    Commercial terms, enablement for your sales and delivery teams, and a shared pipeline. You sell, we support the technical work.

Our aim is first call to first joint customer inside a single quarter.

Partner with Cernel

Let's find out if this fits.

We've signed our first partners and we're building the programme with them, so there's still room to shape how it works. Book the intro call and let's see where we overlap.

Book a partner intro

30 minutes, no deck. Pick a slot that works.