Platform
Supplier data arrives thin. Cernel makes it complete.
Your supplier data in, every product complete in every language, and out to your store, PIM and channels. You choose what goes live.
LOUNGESTOL RATTAN NATNot mapped yet
LIPSTICK SATIN 04Not mapped yet
VÆKKEUR 2-KLOKKE MINTNot mapped yet
TGL SW 2G BLK/BRSNot mapped yet
STRIK CREW UNI 3-PAKNot mapped yet
Sound familiar?
Products wait on people, not on stock.
Supplier data arrives thin and in a different shape every time. One small team fixes it by hand, launch products jump the queue, and everything else waits offline.
The platform
Nine parts, in the order your product data moves.
1. Get data in
Every supplier sends a different file. Cernel brings them into one structure.
Supplier sheets in any layout, the specs your suppliers never sent, and the PIM you already run: Cernel brings it all into one structure your agents can work on.
Cernel takes every supplier's file in whatever layout it comes, turns what the supplier sent into your own fields and values, and joins files about the same product into one.
See Supplier data onboardingWhen your data does not hold a value, an agent searches the web for it, matched to the right product by its GTIN or SKU, on the sites you allow.
See External data and imagesCernel works with your PIM as the AI layer that fills it: new products are enriched as they arrive and go back to your PIM complete, and teams without a PIM keep their product data structured in one place.
See AI PIM
2. Make it complete
Half-filled products don't sell. Agents complete them, in every language.
Agents fill each attribute, title and description, sort every product into the right category and write every language you sell in, by your rules and in your brand voice.
An agent per field fills the attributes each category asks for and writes titles and descriptions in your brand voice, from your supplier data and your own guidelines.
See Product data enrichmentEvery product is classified into the right category as it arrives, and the category decides which attributes it gets. Use a ready-made category tree, your own, or a channel's.
See Product categorizationEvery language you sell in, written in the same pass, with the grammar, tone and words each market uses.
See Translation and localization
3. Get it found and sold
In stock, but not found. Fill what shoppers search for, ready for every channel.
See what shoppers search for and what your data still misses, then sync the finished products to your store or PIM and export them for Google Shopping and the feed tools your marketplaces read.
Cernel measures what shoppers search for in your categories and markets, and recommends the attributes and values to add, sorted by the searches at stake. You pick what to add.
See Market insightsGive each channel its own categories, let agents fill the fields it requires, and export each channel's version, ready to upload or to send through your feed tool.
See Product feed managementTwo-way sync with the shop and PIM systems we integrate with, and files, a Google Shopping feed file and an API for every other system.
See Integrations and syndication
Agentic review
Your rules, checked on every value before it goes live.
You choose which values go live automatically and which get a review step; review steps check every value and only ask a person when something fails or needs a decision. Write each check in plain words: your tone of voice, the words you never use, the claims your products can carry.
The checks run on every value an agent writes, translations too, and you decide what a failed check does: note it, hold the value for a person, or reject it.
See Agentic reviewRattan armchair, black steel legs
Use Indoor only
Description, written by an agent
A woven rattan armchair on slim black steel legs. Light enough to move, and made to stay outside all summer.
- 1Tone of voiceWarm and plain, no exclamation marksPassed
- 2Banned wordsNever “luxury”, “perfect” or “timeless”Passed
- 3Claims match the productEvery claim agrees with the product's own dataFailed
Held for review “Made to stay outside” contradicts Use: Indoor only.
Tiffany Lighting Direct
Tiffany Lighting Direct gets a new supplier range live in days, not months
- to get a new supplier range live
- Days
- products from 20+ brands
- 13,000+
- extra hires needed
- 0
Firtal Group
Firtal Group added a thousand extra hands without adding headcount
- products enriched
- +25K
- organic traffic to product pages
- +20%
- faster time to market
- +80%
Molly & My
Molly & My builds every market on one foundation
- products enriched across 8 markets
- 20,000
- faster time to market
- 4x
- organic traffic to product pages
- +29.3%
FAQ
Questions about the platform.
What is a product data platform?
A product data platform is where product information is created, structured and kept ready for every channel a company sells on. Cernel is an AI-native product data platform: it brings in your supplier files and systems, AI agents complete and enrich every product, your own checks and, where you want one, a person approve it, and Cernel syncs it to your store or PIM and exports files for your feeds.
What is product data enrichment?
Product data enrichment turns a bare supplier record into a product that can sell: the right category, every attribute filled, a title and a description, images and translations. In Cernel an agent per field does that work by your instructions, across hundreds or thousands of products at once.
How is Cernel different from a PIM system?
A PIM governs product data: it keeps the record, its structure and its languages. Cernel creates the data that goes into it. It classifies products, fills attributes and writes copy and translations at scale, then sends the finished values back to your PIM. Cernel works with your PIM as the AI layer that fills it, and teams without a PIM keep structured product data in Cernel.
Does a person check what the AI writes?
Wherever you want one to. You choose which values go live on their own and which wait in Review until someone approves them. Add review steps to put your own checks on an agent, written in plain words, such as your tone of voice, banned words or the claims a product can carry. They read every value the agent writes, and a person only steps in when a check fails: the value is then noted, held for a person or rejected, as you choose for each check.
What is Agentic review?
Agentic review means review steps: checks you add to an agent. Each step is one small check written in plain words. They run automatically on every value the agent writes, translations included, after Cernel's own quality check, and you test them on your own products first.
Which systems does Cernel connect to?
The shop and PIM systems we integrate with sync both ways. Files, Google Shopping feed files and the API cover every other system, such as an ERP or the feed tool your marketplaces read. Cernel prepares each marketplace's version, ready to upload or to send through your feed tool, and the Google Shopping file is ready to upload to Merchant Center.
Do we need a PIM or developers to start?
No. Connect your shop or PIM, or start with a supplier file in whatever layout it comes. The API is there when your team wants to connect another system.