Marketplaces
Cernel fits each product to every marketplace's categories, value lists and title rules, from the same facts, before you upload.
Sound familiar?
Every marketplace wants its own version of the product.
Cernel writes each product to each marketplace's rules from the same facts, so it is right before you upload it.
Bottle, 500 mlMossNot on listCoated steelNot on list500 mlBottle, 750 mlMossNot on listMetalRequired
Casserole, 24 cmBlackCast ironRequiredCasserole, 20 cmCreamTypingEmptyEmptyA version per marketplace
One marketplace stops the title at 60 characters, the next allows 150. One wants five bullet points, another none. Paste the same text everywhere and it fits nowhere, so your team rewrites the same product for every channel. In Cernel every marketplace field has its own agent, written to that marketplace's rules from the same product data, so the facts match everywhere.
Your catalogueInsulated steel bottle, 500 ml
Outdoor marketplace: title "Insulated steel bottle 500 ml, cold 24 h, hot 12 h, leak-proof lid, dark green" (78 of 80 characters). Bullet points: Keeps drinks cold for 24 hours, hot for 12; Leak-proof screw lid; Double-walled stainless steel. Colour: Dark green, Capacity: 0.5 l, Keeps cold: 24 h. Description, plain text, up to 1,000 characters. Home marketplace: title "Insulated bottle, 500 ml, olive" (31 of 60 characters). No bullet points. Colour: Olive, Material: Steel, Capacity: 500 ml. Description, html, short paragraphs. Sports marketplace: title "Insulated sports bottle 500 ml, stainless steel, cold 24 h, leak-proof screw lid, green" (87 of 100 characters). Bullet points: Cold for 24 hours, hot for 12; Leak-proof in a kit bag; 500 ml, double-walled steel. Colour: Green, Volume (ml): 500, Insulated: Yes. Description, plain text, up to 500 characters. General marketplace: title "Insulated Stainless Steel Water Bottle, 500 ml, Double-Walled, Keeps Drinks Cold 24 Hours and Hot 12 Hours, Leak-Proof Screw Lid, Green" (135 of 150 characters). Bullet points: COLD FOR 24 HOURS: double walls keep water cold all day; HOT FOR 12 HOURS: coffee or tea stays hot; LEAK-PROOF: a screw lid that closes tight. Colour family: Green, Material: Metal, Capacity: 500 ml. Description, plain text, no html, up to 2,000 characters. On the general marketplace a review step held a bullet point that claimed the bottle is dishwasher safe, which the product data does not say; your team edited it and approved. Each listing is then exported for its marketplace.
Example product, marketplaces, rules and texts. Cernel prepares the data; you upload it in the marketplace's seller tools, or your feed tool sends it.
A category tree per marketplace
Your shop files the bottle under Kitchen. An outdoor marketplace wants it under Camping, a general marketplace four levels down under Home & kitchen. In Cernel each marketplace's category tree sits next to yours. An agent places each product in the most specific category that fits, and that category brings the fields the marketplace asks for.
Your catalogueInsulated steel bottle, 500 ml
Your shop
KitchenDrinkwareWater bottles
Asks for Capacity, Material, Colour
Outdoor marketplace
CampingHydrationInsulated bottles
Asks for Capacity, Keeps cold, Keeps hot, Weight, Material, Colour
Fashion marketplace
SportsSports accessoriesBottles
Asks for Colour, from list, Sport, Capacity, Material
General marketplace
Home & kitchenKitchen & diningDrinkwareInsulated bottles
Asks for Colour family, Material, Capacity, Five bullet points
Example category trees and fields.
Rejected for one word
Every marketplace has its own list of colours, materials and sizes. Send a value that isn't on it and the listing is rejected, usually after you have uploaded it. Cernel sets up an agent for each marketplace field, with that marketplace's rules and value list, so every value it writes is one the marketplace accepts.
Example values.
Each marketplace's colours, materials and sizes become the only values its field can take.
It reads your product, follows that marketplace's rules and picks the closest value on its list.
Moss stays Moss in your shop. Each marketplace gets the word it accepts, from the same product.
Before you upload
An empty required field bounces the listing. An empty filter field lets it through, to a place where shoppers who filter never see it. Cernel measures completeness per marketplace and per market, agents fill only what is missing, and you export the products where every field the marketplace asks for has a value.
Example category, products and figures.
Exports
Cernel prepares each marketplace's version, ready to upload in its seller tools or to send through the feed tool you already use. The ready products leave as a file in that marketplace's own column names and order, one language per file, or your feed tool picks up approved values over the API.
A file per marketplace
| sku | ean | article_name | capacity_l | hob_type |
|---|---|---|---|---|
| 30418 | 5709876543210 | Gusseisen-Bräter, 24 cm, Schwarz | 4,2 | Alle, inkl. Induktion |
| 30421 | 5709876543227 | Gusseisen-Bräter, 20 cm, Creme | 2,4 | Alle, inkl. Induktion |
| 30433 | 5709876543234 | Gusseisen-Schmortopf, 28 cm | 6,7 | Alle, inkl. Induktion |
| 30440 | 5709876543241 | Emaillierter Bräter, oval, 31 cm | 5,5 | Gas, Elektro |
The API
{ "property": "hob_type", "value": "All hobs, incl. induction", "taxonomy_name": "Home marketplace"}
Example files. The API response is shortened.
What changes
Molly & My
Firtal Group
Tiffany Lighting Direct
FAQ
Cernel prepares each marketplace's version, ready to upload in the marketplace's seller tools or to send through the feed tool you already use. It leaves as a file with that marketplace's columns and order, one language per file, or your feed tool picks up approved values over the API.
Yes. Each marketplace gets its own fields next to yours, holding that marketplace's value list, and an agent set up with its rules picks from it. Your own naming stays as it is. Each marketplace's category tree sits next to yours too, so a product carries the fields its marketplace category asks for.
Every language you add is also a market. Content is written fresh or translated per language, each with its own instructions, and each country gets its own file.
Track the fields a marketplace's category asks for. Completeness shows which products and fields are still empty, per marketplace and per market, agents fill only what is missing, and you export the products that are complete.
No. You choose which values go live automatically and which get a review step; review steps check every value and only ask a person when something fails or needs a decision. A step can check a marketplace's title length or a claim your product data does not back, and a person sees the value with its inputs and reasoning.
Where to next
In a demo we place your product in each marketplace's categories, write its title, bullet points and description to each one's rules, and show you which fields each marketplace still misses.
Book a demo
