Tiffany Lighting DirectHome and lighting retail · United Kingdom
From months to days
- To get a new supplier range live, down from weeks or months
- Days
- Products from 20+ brands, all in one webshop
- 13,000+
- Extra hires needed
- 0
Customers
The brands and retailers that run their product data on Cernel.
E-commerce teams in fashion, beauty, sports and home turn raw supplier data into complete product pages, without adding headcount.
- Tiffany Lighting Direct: Days. To get a new supplier range live, down from weeks or months.
- Molly & My: 20,000. Products enriched across 8 markets.
- Firtal Group: +25K. Products enriched.
- Tiffany Lighting Direct: 13,000+. Products from 20+ brands, all in one webshop.
- Firtal Group: +20%. More organic traffic to product pages.
- Tiffany Lighting Direct: 0. Extra hires needed.
- Molly & My: 4x. Faster time-to-market.
Trusted by
How customers use Cernel
From your first supplier sheet to a catalogue that keeps up.
Customer stories
How they put Cernel to work on their catalogue.
Molly & MyFashion · 8 markets
Product data that finally compounds
- Products enriched across 8 markets
- 20,000
- Increase in organic traffic to product pages
- +29.3%
- Faster time-to-market
- 4x
Firtal GroupHealth and beauty · The Nordics
We added a thousand extra hands without adding headcount
- Products enriched
- +25K
- More organic traffic to product pages
- +20%
- Faster time-to-market for new products
- +80%
By industry
Find your industry.
Which fields matter changes with the category. See the fields Cernel fills in yours.
Fashion and apparel
Fit, material and fabric on every styleBeauty and personal care
INCI, skin type and claims you approveSports and outdoor
Activity, weather and tech specsHome and interior
Dimensions, material, room and careB2B
Pack size, order unit and specsIndustrial parts
Class, specs and compatibility
Questions
What teams ask before they start.
Cernel is product data software for e-commerce. Brands and retailers use it to classify, enrich, translate and sync their product data. Every answer comes from a published customer story or the product documentation, linked below it.
Do we need a PIM or a store connection to start?
No. Cernel can start from a CSV file alone: import a supplier sheet or a catalogue export and see a preview of what will change before anything is written.
When you are ready, it connects both ways to the shop and PIM systems we integrate with, and to any other system through the API or files.
Does anything go live without our approval?
Only what you choose. You decide which values go live automatically and which get a review step. Review steps check every value and only ask a person when something fails or needs a decision.
When a value comes to your team, you approve, edit or reject it, and see the agent's reasoning behind it. Once approved, it goes to your shop or PIM.
Does Cernel work with the systems we already run?
Yes. Cernel connects to your shop or PIM and sends approved content back, and any other system, such as your ERP, connects through the API or files.
At Firtal Group, Cernel joined the shop, PIM and feed tool already in place, and the system of record stayed where it was.
How much does a team have to set up?
The attributes and AI agents for your categories, once. At Tiffany Lighting Direct, Mark Hacklett set them up for his categories and suppliers; now a new supplier sheet goes in and comes back as titles, descriptions and attributes written for shoppers.
In his words: "Whether it's 100 products or 10,000, the setup takes the same time."
Is Cernel only for fashion?
No. The published stories are from lighting (Tiffany Lighting Direct, 13,000+ products from 20+ brands), health and beauty (Firtal Group's webshops across the Nordics) and fashion (Molly & My, 8 markets).
Fields are set per category, so a lamp gets its own fields and a serum gets others.
Tiffany Lighting Direct story Firtal Group story Molly & My story
What results do Cernel customers report?
Tiffany Lighting Direct gets a new supplier range live in days, down from weeks or months, with 13,000+ products from 20+ brands in one webshop and 0 extra hires.
Molly & My enriched 20,000 products across 8 markets with 4x faster time-to-market. Firtal Group reports +25K products enriched and 20% more organic traffic to product pages.
Tiffany Lighting Direct story Molly & My story Firtal Group story