E-commerce
The stock is paid for. It is still offline.
Launch products jump the queue. The rest of the range waits for someone to fill every field by hand. Cernel fills them as products arrive.
Ceramic vase3 weeks in stockEmptyEmptyEmptyEmptyOffline
Sound familiar?
E-commerce gets the leftovers. Then the products wait.
Buying and the PIM fill in what buying needs. Everything a shopper filters on, searches for and reads is left to your team, on top of campaigns and the next launch.
New stock waits weeks to go live.
- Filters miss products when fit or occasion is empty.
- Suppliers and the PIM send the bare minimum.
Cernel fills every attribute your filters and search use the moment a product arrives.
Everything but the launch waits.
The calendar is always full, so the rest of the range sits in the warehouse, paid for and offline, for weeks.
Cernel An automation starts the agents the moment a product arrives, so nothing waits for a free afternoon.
In stock, and invisible to filters.
If fit, use or occasion is empty, the product vanishes the moment a shopper filters, even though it is in stock.
Cernel Agents fill every attribute your filters and search use, with values from your own lists.
The supplier sends a title and a colour.
The rest is copy and paste from the maker's site, a description lumped in at the end, and a meta title nobody had time for.
Cernel Descriptions and meta titles in your voice, and specs looked up on the maker's own page.
Two or three people touch every product.
One chases the facts, one writes, one checks. Each product queues at every desk before it can go live.
Cernel Agents write and check; your team only sees the values that need a decision.
The cost of waiting
Every day offline is a day someone else sells it.
When several shops stock the same brands, the first one live takes the early sales. Goods in to live usually takes weeks. With Cernel the fields are filled as the product comes in.
Typical todayWeeks from goods in to live
With CernelDays, at Tiffany Lighting Direct
A new product comes in from the supplier. It is paid for and on the shelf.
“A new supplier sheet used to mean weeks, if not months, of work. Now we're talking days.”
How it works
What happens to a new product. No one has to start it.
From the moment a product lands until it is live, here is what Cernel does with it and where your team comes in.
- 1
It comes in
From your shop or PIM, usually within a minute of a change. Or from a supplier's file, a product feed or the API.
- 2
It gets its place
Cernel sorts it into the right category of your range, so the right attributes and filters apply.
- 3
Agents fill it
The description in your voice, filter values from your lists, specs from the maker's page, the meta title, every language you sell in.
- 4
You decide, it goes back
You choose which values go live automatically and which get a review step. Finished values go back to your shop or PIM.
1. It comes in. A new product lands with little more than a name and a photo.
No category yet
Ceramic table lamp
A hand-finished ceramic lamp with a textured mushroom shade. It spreads a soft, low light across a side table or a shelf.
- Colour: Off-white
- Material: Ceramic
- Fitting: E27
- Dimmable: Yes
- Height
- 42 cm
- Shade
- Ø 38 cm
- Max wattage
- 40 W
- Cable
- 180 cm, fabric
- DA Bordlampe i keramik med svampeskærm
- DE Tischleuchte aus Keramik mit Pilzschirm
- SV Bordslampa i keramik med svampskärm
Just arrived, almost empty
Example products. Pick another range to watch the same steps again.
What changes
If this sounds like your week, here is what changes.
Works with what you run
In from your shop and suppliers. Back out to your shop.
Your shop
Two-way sync with the shops we integrate with. Products, variants and images come in; descriptions, meta titles and translations go back, usually within a minute.
Your PIM
Two-way sync with the PIM systems we integrate with. Values made or edited in Cernel go back to it.
Supplier files
Any supplier's CSV, in its own layout, matched to your products on SKU, GTIN or MPN.
Shopping feeds
A shopping feed file for each language, ready to upload to your merchant account.
Your ERP and everything else
Any other source of truth connects through the API, or with files in your own columns.
Firtal Group
Firtal Group added a thousand extra hands without adding headcount
- products enriched
- +25K
- organic traffic to product pages
- +20%
- faster time to market
- +80%
Tiffany Lighting Direct
Tiffany Lighting Direct gets a new supplier range live in days, not months
- to get a new supplier range live
- Days
- products from 20+ brands
- 13,000+
- extra hires needed
- 0
Molly & My
Molly & My builds every market on one foundation
- products enriched across 8 markets
- 20,000
- faster time to market
- 4x
- organic traffic to product pages
- +29.3%
FAQ
Questions e-commerce teams ask us.
Do we need a PIM for this, or does Cernel work with the one we have?
Cernel works with what you already run. If you have a PIM, Cernel takes the products from it and sends the finished values back. If your shop is where your product data lives, Cernel works from there. Your ERP or any other source of truth can be connected too, through the API or with files.
Does a person have to review every value?
No. You choose which values go live automatically and which get a review step. Review steps check every value and only ask a person when something fails or needs a decision. If you want a person to see everything in a run, turn review on for it: every proposed value then waits with its inputs, reasoning and prompt, and you approve, edit or reject it.
Does it work with our shop?
Yes. Cernel connects to the shops and PIM systems we integrate with, and finished values go back on their own, usually within a minute of a change, including translations. Anything else connects through the API or with files in your own columns.
How quickly is a new product ready?
Most products are enriched in under a minute once they arrive. Agents that look things up on the web or work on images take a few minutes per product. Values you trust go live on their own, and the ones you give a review step wait for your team.
Will the texts sound like us?
Agents read your brand guidelines and tone of voice. Update a guideline once and every agent that uses it follows. Each language you sell in can have its own instructions.
Do we have to start every enrichment by hand?
No. An automation watches a category and enriches products when they arrive or change, using the agents you picked.
Where to next
Where Cernel takes the waiting out.
- Platform
Product data enrichment
Descriptions, meta titles and filter values written for every new product, in your voice.
- Platform
Supplier data onboarding
Every supplier's CSV, in whatever layout it comes, matched to your products.
- Platform
Agentic review
Choose what goes live on its own and what gets a review step first.