Google ShoppingXML feed file
1,850 of 3,000 complete
Required here: title, color, google_product_category
50 need a GTIN from the supplier
Product feed management
Listings get rejected for one field nobody filled.
Cernel fills the fields Google Shopping, marketplaces and retailers ask for, so the feed tool you already use gets complete data.
In Cernel
Gooseneck pour-over kettle
KTL-610 · GTIN 5701234560012
- Capacity
- 0.6 l
- Material
- Stainless steel
- Colour
- Empty
- Spout
- Empty
Google ShoppingFeed file1 of 3 required
- title
- Missing
- google_product_category
- Missing
- color
- Yellow
MarketplaceRequired fields1 of 3 required
- Category
- Missing
- Material, from list
- Missing
- Spout
- Gooseneck
RetailerTheir columns1 of 3 required
- item_name
- Missing
- capacity_ml
- Missing
- colour_code
- YEL
Your teamEvery channel is missing fields this product needs google_shopping.xml marketplace.csv retailer.csvApprove
Sound familiar?
Feeds fail on the data, not on the feed tool.
A feed tool maps and sends what you give it. When a field is empty, the gap comes back to your team as a rejected listing, days later.
How it works
From empty fields to every feed, in four steps.
Nothing about your channels changes. Cernel works on the product data before it reaches them.
Filled
Agents fill the attributes each channel requires, from the product's own data, the supplier's file and, where you allow it, the web. Then they write each channel's titles and descriptions.
Checked per channel
You see per channel which products still have gaps, and the agents fill only what is missing.
Approved
You choose which values go live automatically and which get a review step; review steps check every value and only ask a person when something fails or needs a decision.
Exported
A Google Shopping file for Merchant Center, a file in your feed tool's own columns, or the values through the API.
Product listing optimization
Every channel gets the title it wants, written from the attributes.
A supplier title like DLG ESP920 SS 15B tells a shopper nothing, and every channel has its own length and order. Cernel fills the attributes first, then writes each channel's title from them, with its own agent and rules. When an attribute you choose changes, the titles built on it are written again automatically.
ProductGoogle Shopping titleMarketplace title, 40 charactersRetailer item name, 30 characters
Pour-over kettleKTL-610Gooseneck Pour-Over Kettle, 0.6 l, Butter YellowPour-over kettle 0.6 l, yellow steelPour-over kettle 0.6 l yellow
Canvas backpackBP-118-OWCanvas Flap Backpack, Off-White, Buckle StrapsOff-white canvas backpack with a buckled flap topOver the marketplace's 40 charactersFlap backpack canvas off-white
Hand creamHC-075Unscented Hand Cream for Dry Skin, 75 ml TubeHand cream, unscented, 75 mlHand cream unscented 75 ml
Desk lampDL-330-SVThe Best Balanced-Arm Desk Lamp, SilverYour rule: no claims the data can't backDesk lamp, balanced arm, silverDesk lamp clamp silver
Mini satchelBG-2207-GRMini Leather Satchel, Grained Grey, Gold-Tone BucklesMini satchel, grey grained leatherMini satchel grey leather
Oak serving boardKB-045-OKOak Serving Board with Handle, Oiled FinishOak serving board with handleServing board oak handleIn this example two titles break a channel's rule, so a review step holds them for a person.
Completeness per channel
See what each channel would turn away, before anything is sent.
Give each channel its own categories and the attributes each one needs. You see per channel and per market which products still have gaps, the agents fill only what is missing, and you export once it is complete.
MarketplaceIts own taxonomy
1,025 of 3,000 complete
Required here: Material, from list · Closure · Care
150 waiting for your review 50 need a care label from the supplier
RetailerCSV template
2,200 of 3,000 complete
Required here: item_name, colour_code, size
Ready to export
- Complete for this channel
- A required field is missing
- Waiting for your review
Example: 3,000 products. Each dot stands for 25 products.
Cernel and your feed tool
Cernel fills the data. Your feed tool sends it.
Cernel fills, checks and exports the data in the shape your channels and tools expect, and your feed tool keeps doing what it does best. Firtal Group connected Cernel to the feed setup it already ran, with no migration.
Comes in
- Your Google Shopping feed, by link or as a file
- Your own and your suppliers' files, in any column layout
- Products from the shops and PIM systems Cernel connects to
- Products sent through the API
Goes out
- A Google Shopping file, ready for Merchant Center
- Files from saved templates, in the exact columns your feed tool reads
- Approved values in your connected shop or PIM
- Approved values your other systems pick up through the API
Stays with your feed tool
- Sending listings to each marketplace and retailer, on its own schedule
- The channel accounts, campaigns and feed rules you already run
Firtal Group
Firtal Group added a thousand extra hands without adding headcount
- products enriched
- +25K
- organic traffic to product pages
- +20%
- faster time to market
- +80%
Tiffany Lighting Direct
Tiffany Lighting Direct gets a new supplier range live in days, not months
- to get a new supplier range live
- Days
- products from 20+ brands
- 13,000+
- extra hires needed
- 0
FAQ
Questions about product feed management.
What is product feed management?
It is getting your product data into the fields and format each channel requires, Google Shopping, marketplaces and retailers, and keeping it current. Cernel does the data part: it fills, checks and exports what goes in the feed, and your feed tool or your team sends it to each channel.
Does Cernel replace my feed management tool?
No, it works with it. Cernel prepares the data your feed tool sends: complete fields, channel titles and categories, checked against your own rules. Your tool reads it as a Google Shopping file, a file in its own columns, through the API, or from a connected shop or PIM once the values are back there. Firtal Group connected Cernel to the feed setup it already ran.
How does the data reach marketplaces?
Cernel prepares each marketplace's version, ready to upload or to send through your feed tool. Give the marketplace its own categories and the attributes it requires, let the agents fill them, and export a file in the marketplace's or your feed tool's columns, or let your systems pick up the values through the API.
Can I start from the feed I already have?
Yes. Add your Google Shopping feed by link or as a file, and Cernel brings in every product in it. Product data in other shapes comes in as files in any column layout or through the API.
How do I see which products are missing a channel's required fields?
Give the channel its own categories and the attributes each one needs. Cernel shows per channel and per market which products still have gaps, so you can let the agents fill exactly those.
Can I send attributes Google has no field for?
Yes. Map your own values to Google's custom labels, or send them in a file in your feed tool's columns or through the API.
Where to next