Book a demo

AI PIM

Your PIM stores the data. It doesn't fill it.

Cernel is the AI layer that fills it. New products land in Cernel, get enriched and checked, and go back to your PIM complete.

  1. Your PIMNew products arrive half empty
  2. CernelEnriched and checked
  3. Your PIMSynced back, complete
Your PIM3 new productsHalf empty
SKUTitleCategoryAttributesStatus
OF-2210From a supplier fileKONTORSTOL MESH GUL 5HEmptyEmptyHalf empty
BC-0918From a supplier fileBODYLOTION PUMPE 150MLEmptyEmptyHalf empty
OW-3302From a supplier filePARKA CANVAS RUST HÆTTEEmptyEmptyHalf empty

Trusted by e‑commerce teams at

Sound familiar?

The PIM keeps the mess. It doesn't fix it.

A PIM is built to store product data, govern it and send it on. Filling it is still people's work: a supplier file at a time, a field at a time, while new products wait.

  • Half-empty records

    Instead of

    New products waiting half-empty in the PIM until someone has time

    • Supplier spreadsheets
    • Copy and paste into fields

    With Cernel

    Every new product filled as it arrives

    An automation per category runs the agents when a product is created or changes.

  • Values that drift

    Instead of

    Nine people writing the same value nine ways

    • Value lists in a spreadsheet
    • Clean-up projects

    With Cernel

    Values picked from your own allowed lists

    Select attributes choose from the options you set, and the options can be translated per language.

  • Round trips

    Instead of

    Exporting from the PIM to fix data in a spreadsheet, then importing it again

    • CSV round trips
    • Import templates

    With Cernel

    Approved values written back into your PIM

    Two-way sync with the PIM systems we integrate with, to the fields you map once, and the API for any other.

Your PIM and Cernel

Keep your PIM. Add the part that fills it.

They do different jobs. The PIM is the system of record; Cernel is where the data in it gets created, checked and sent back.

A PIM system Cernel
Built forA PIM systemStoring and governing product information as the source of truth.CernelCreating and enriching product data at scale.
Where values come fromA PIM systemTyped in or imported by people and other systems.CernelWritten by AI agents from supplier files, your own data sources and the websites you allow.
New productsA PIM systemWait until someone fills them in.CernelEnriched as they arrive or change.
ControlA PIM systemPermissions and workflows on the record.CernelYou choose what goes live automatically and what gets a review step. A person is only asked when a check fails or needs a decision.
Where it sitsA PIM systemAt the centre of your stack, as the system of record.CernelNext to your PIM: two-way sync with the PIM systems and shops we integrate with, and the API or files for any other system.

Catalog management

New products go live the week they arrive, not when someone has time.

In Cernel an automation is a rule per category: when a new product lands from your PIM, your shop or a supplier file, agents fill the attributes you chose, with your own allowed values. You choose which values go live automatically and which get a review step; review steps check every value and only ask a person when something fails or needs a decision.

AutomationWhen a new product arrives in a category you chose, then enrich Attributes DescriptionOnce per product

CernelNew this week5 synced, 1 held for you
ProductArrived fromAttributesDescriptionStatus
Mesh task chair, YellowOffice chairsYour PIMMesh back, adjustable armsA task chair with a breathable mesh back…Synced
Suede sneaker, SandSneakersYour shopSuede upper, rubber soleA low sneaker in sand suede and white…Synced
Body lotion, 150 mlBody careSupplier file150 ml, all skin typesCalms dry, eczema-prone skin in a week.Check claimHeld for you
Teddy bear, 30 cmSoft toysSupplier fileAge 0+, plushA soft brown teddy bear with a checked bow…Synced
Canvas parka, RustOutdoor jacketsYour PIMCotton canvas, lined hoodA hooded parka in rust cotton canvas…Synced
Sleeveless linen top, BlackTopsYour shopLinen, relaxed fitA sleeveless top in washed black linen…Synced

Product data enrichment How review steps work

Sync back

Finished values go back into your PIM or your shop. Nobody exports a file.

You map each Cernel attribute to a field in your system once. From then on every approved value goes back in the background, typically within a minute, per language. Only values Cernel enriched or your team edited are sent.

  • Two-way sync

    Your PIM

    Cernel reads your products and your structure from the PIM systems we integrate with, and writes approved values back per language, to the fields you map.

  • Two-way sync

    Your shop

    For teams without a PIM. Titles, descriptions, SEO fields, custom fields, translations and generated images go back to your store.

  • API or files

    Any other system

    Your ERP, a custom PIM or anything else: send products in over the API or as a CSV file, and take the approved values out the same way.

With a PIM and without one at teams like these.

All customer stories

  • Firtal Group

    Firtal Group added a thousand extra hands without adding headcount

    products enriched
    +25K
    organic traffic to product pages
    +20%
    faster time to market
    +80%
    Read the story
    In the warehouse at Firtal Group

  • Tiffany Lighting Direct

    Tiffany Lighting Direct gets a new supplier range live in days, not months

    to get a new supplier range live
    Days
    products from 20+ brands
    13,000+
    extra hires needed
    0
    Read the story
    A stained-glass table lamp on a wooden table in a quiet cafe

FAQ

Questions about AI PIM.

  • Is Cernel a PIM?

    Cernel is the AI layer that works with your PIM. It reads your products, fills in the values your structure asks for and sends back what is approved, so your PIM holds complete data and stays the system of record.

  • What is an AI PIM?

    People search for AI PIM, or PIM AI, when they want product information management that fills in the data, not only stores it. Cernel brings that to the PIM you have: agents create the attributes, copy and translations, your team or review steps check them, and the values go back into your PIM or your shop.

  • What is a PIM system?

    A PIM (product information management) system is where a company keeps its product information as one source of truth: the attributes, descriptions, media and translations for every product, structured per category, market and channel, with control over who changes what. It sends that information on to the webshop, feeds and marketplaces.

  • What is ecommerce catalog management?

    Ecommerce catalog management is the work of keeping every product in your online catalog complete, correct and consistent: in the right category, with the attributes, copy and languages each channel needs. In Cernel, AI agents do that work for each new product as it arrives, and your team decides what goes live.

  • Can new products be enriched automatically when they arrive?

    Yes. An automation watches a category. When a product is created or changes and matches your filters, it enriches the attributes you chose, once per product or again whenever a trigger attribute is updated. Every run is listed in the automation's history.

  • Does my team have to review every value?

    No. You choose which values go live automatically and which get a review step; review steps check every value and only ask a person when something fails or needs a decision. You set this per run, per automation or per attribute.

  • Do I need a PIM to use Cernel?

    No. Teams without one connect their shop directly. Cernel places every product in a category, keeps the attributes each category needs with your own allowed values, and sends approved values back to the shop. A CSV file works too.

  • Does Cernel work with our PIM?

    Yes. Cernel connects with two-way sync to the PIM systems and shops we integrate with, and to any other system through the API or CSV files. Tell us which PIM you run, and we will show you how it connects.

  • We use a custom PIM system. Does Cernel work with it?

    Yes. Send your products in over the API or as CSV files, and take the approved values back the same way: a file in your PIM's own columns, or your own code that reads the changes from the API.

  • Will Cernel overwrite data in our PIM?

    Cernel writes only to the fields you map, and with review on only after your team approves. It sends back only what it enriched or your team edited in Cernel, never the values that came from your PIM in the first place.

Where to next

Fill your PIM from the first file.

Bring an export from your PIM.

Send us a product export from your PIM or your shop, or next week's supplier file, and see it come back categorized, enriched and ready for your team.

Book a demo