Experience the platform
Paid for, in stock, and still offline.
Click through Cernel with an example catalogue: clear a backlog, take in supplier files, review and send it all out. Or let it play.
- 1 Clear the backlog
- 2 Take in supplier files
- 3 Review
- 4 Sync and export
Step 1 of 4 Clear the backlog
Each button is an agent: one plain-language instruction for one field, run on every product that lacks it. It reads the product's own data, picks from your value lists, looks the product up on the maker's pages or writes in your tone of voice.
Press an agent to fill its column for the whole backlog.
Catalog › All products
Backlog 9,467 products missing data
214 bestsellers missing data
Striped RollneckNK-40213BestsellerGrey and navy 5 missing
Alabaster Table LampLT-2204BestsellerH 62 cm, E27 5 missing
Steel Water BottleSP-5501Sage green 5 missing
Satin Lipstick, RoseBT-4120Bestseller 6 missing
Oak Serving BoardKT-3304Solid oak38 x 26 cm 4 missing9,467 products in the catalogue
The products, figures and speed here are examples. On a real catalogue a job runs in the background, and most products are done in under a minute.
Sound familiar?
Every team feels a different end of it. Cernel fixes it where it starts.
Products arrive thin, one small team fills them in by hand, and everything else waits. Here is how that looks from each team, and what changes.
How it works
What happens to your data, step by step.
The four steps you just clicked through, as they work on a real catalogue.
Products come in
Connect your shop or PIM, upload your own and your suppliers' files, add a product feed or push products over the API.
Every supplier can keep its own layout. Cernel learns each one once, joins rows that share an EAN, GTIN or SKU into the same product, and places every product in a category automatically.
Agents fill the gaps
An agent is one plain-language instruction for one field: choose the colour from your list, write the description in your tone of voice, find the material on the maker's page, generate a lifestyle image.
You test it on your own products first. Then it runs on the whole catalogue in one go, or on every new product as it arrives, in every language you sell in.
You decide what goes live
You choose which values go live automatically and which get a review step, field by field. Review steps check every value and only ask a person when something fails or needs a decision.
When a value comes to your team, it shows the inputs, the reasoning and the prompt behind it.
Values go back where you work
Approved values sync back to the shops and PIM systems we integrate with, typically within a minute. Every other channel gets its own version: a file in the columns a marketplace or feed tool wants, a Google Shopping feed file, or the API.
Cernel works with your PIM as the AI layer that fills it.
Comes in from
- Your shop
- Your PIM
- Your own and your suppliers' files
- Product feeds
- The API, for your ERP or any other system
Syncs back by itself to
- The shops we integrate with
- The PIM systems we integrate with
Exports for everything else
- Files in each channel's own columns
- Google Shopping feed file
- The API, for your ERP or other tools
Tiffany Lighting Direct
Tiffany Lighting Direct gets a new supplier range live in days, not months
- to get a new supplier range live
- Days
- products from 20+ brands
- 13,000+
- extra hires needed
- 0
Firtal Group
Firtal Group added a thousand extra hands without adding headcount
- products enriched
- +25K
- organic traffic to product pages
- +20%
- faster time to market
- +80%
Molly & My
Molly & My builds every market on one foundation
- products enriched across 8 markets
- 20,000
- faster time to market
- 4x
- organic traffic to product pages
- +29.3%
FAQ
Questions about what you just saw.
Is this the real Cernel app?
It is a simplified copy of the catalogue screen with example products and figures, so you can see the steps in a minute. In a demo we run the real app on products from your own catalogue.
Which files can we import?
Your own catalogue exports and your suppliers' spreadsheets as CSV, in whatever order and shape their columns come. Images come in as links in a column, and a product feed can come in by link or as a file. Before anything is written, you see how many products the file creates and updates.
How do products reach Google Shopping and marketplaces?
Cernel prepares each channel's version from the same facts: a Google Shopping feed file to upload to Merchant Center, and a file in each marketplace's own columns, ready to upload or to send through your feed tool. Your ERP and other tools can pick up approved values over the API.
Does anything go live without our approval?
Only the fields you set to go live automatically. New accounts start with every value waiting for approval, and you can change that per field, per run or per automation.
How long does a real run take?
Runs happen in the background, so your team keeps working while thousands of products are filled. Most products are done in under a minute; images and web research take a few minutes per product.